The world of apparel, stunning fashions and elaborate clothing to help keep us looking at our very best, where appearance runs very high on the professional circuit as well as the casual and other social settings too. Appearance is power and can mean the difference in helping to make a good impression or a bad one, no matter the setting, and the apparel and accessories design industry is where it all begins. Entire lines of clothing and all of the lovely accessories that go with them can perfectly complement other creations. Americans spent more money shopping online in 2006 on clothing than they did on computers-(over 18-billion dollars) and even more in 2007 (over 22 billion dollars). A huge milestone for the apparel and accessories, clothing Industry. Research studies would show that More than 10 percent of this business, amazingly, was transacted online. New technologies with online sites such as rich imaging that allow customers to zoom and rotate items and viewing them in different colors before buying and other state of the art features coupled with new companies and liberal shipping policies, including free shipping on returns and exchanges helped aid in increased online sales in the apparel and clothing industry.
Some analysts thinks apparel wholesalers will increasingly use alternative distribution channels such as, their own retail stores, specialty shops, mass merchandisers, and the Internet (online shopping outlets) to offset what they believes will be stagnant growth in square footage at traditional department stores. Apparel companies are expected to continue to improve sourcing and efficiencies, broaden product offerings, and target unfilled niches through a mix of acquisitions, licensing, and brand extensions. Apparel companies are also likely to continue to reposition mature lines to lower price points and/or create new mid-priced lines specifically for discounters and mass merchandisers. It is believed that the apparel group will outperform the overall market in the months ahead.
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