Review: Shu Uemura Gloss Unlimited "BG 980N"

This is the first (and probably the last) Shu Uemura Gloss Unlimited Gloss I have bought. I'm probably only going to stick to Shu Uemura's eye products in future, the gloss and blushers have disappointed me somewhat considering the price of the line.

I bought my gloss from the Neal Street Shu Uemura boutique, but it's available at Selfridges, Space NK and a few other department stores around the country. This cost me about £16.00, which isn't cheap for a gloss!


I do like the Shu Uemura packaging, it's simple but the product looks expensive (well, it is!). The silver cap is a fingerprint magnet though! Not usually a problem until you try and take photos of it. Shu Uemura (like a lot of other Japanese brands), use a numbering system to label their products. This is called "BG 980N" which signifies that this gloss is in the beige colour family. I'm not sure what the N stands for at the end, but this definitely is a pink/beige. It's quite pretty and usually the exact colour I go for! There's a little sparkle in this, but it's not gritty at all.


I had to show you the wand as I've not come across one of these before. It feels as though it's made of the same material as a doe-foot applicator but instead is just ling and thin. It doesn't pick up too much product and works quite well getting the gloss on your lips.


This gloss is is very thin and runny in texture. It's so thin that I have problems getting an even coat on my lips. I had to go over the swatch on my hand a couple of times so that it was even. It's also quite sheer, which doesn't help matters. One good thing though - it's very glossy! As I'm sure you can see from the swatch. It has a vague fruity scent and taste which is pretty non-offensive. However, it lasts less than hour on my lips.

Overall, pretty disappointing. Pretty colour though.