Wednesday, March 30, 2011

Cartoon Network Takes Over Nido Fortified Science Discovery Center

CN Nido Gen Rex (2)I like to share this exciting news from Cartoon Network Philippines. Generator Rex just took over the Nido Fortified Science Discovery. The big take over and Generator Rex theme started this March 13 up to June 30.

The venue was transformed into Generator Rex’s activity lair and added with games from Cartoon Network. more stuff below!


CN Nido Gen Rex (1)

- press release -

Cartoon Network’s hottest new hero, Generator   Rex takes kids on a fun journey of discovery at the Nido Fortified Science Discovery Center at SM Mall of Asia! From March 13 to June 30, coinciding with the April International Math, Science and Technology Month, kids can enjoy fun, Generator-Rex themed learning activities and interactive displays.

Kids are also invited to channel Rex’s extraordinary abilities and participate in the Rex Run, for a chance to win an awesome Cartoon Network prize pack. To join, kids must follow the clues around the Center and complete the Rex Run activity sheet. Six of Rex’s Gear Ups from the animated television series, such as The Rex Ride, Punk Busters and the Boogie Pack, will be secretly placed in relevant displays within the Center, encouraging participants to use their skills to explore to the extreme.

The Rex Run partnership between Cartoon Network and the Nido Fortified Science Discovery Center is the first of its kind in the Philippines, and is designed to further highlight the fun that science and technology can bring to kids’ lives.

“We’re always looking for partnerships that are a great brand fit and give us an opportunity to bring the

Cartoon Network experience to our viewers and fans,” said Lucien Harrington, Vice-President, Branding & Communications, Turner Broadcasting System Asia Pacific, Inc. “This opportunity is particularly exciting as it delivers on our promise to animate kids’ lives in one of the most stimulating children’s environments in the Philippines. It’s a perfect fit for Cartoon Network and Rex!”

clip_image002Generator Rex is an incredible story of good versus evil, reconciling teenage instincts with hero ambition and all set against a futuristic backdrop that is sure to appeal to tech-savvy kids today. While Rex’s adrenaline-fueled adventures steal the scenes, the series is ultimately science-focused, set in the aftermath of a global accident, where microscopic machines known as nanites have infested every living thing.

Scientific research, technology and Rex’s incredible powers continually combine to save the world from the mutant monsters that threaten its existence.

The series, which launched in January in the Philippines, is already proving to be a hit with Pinoy kids as the number one show among kids’ channels in its time band: all-new episodes airing every Sunday at 9:00am*.

Raymund Z. Maclang, Assistant Vice President for Operations - Family Entertainment Center Inc. added, “We’re very excited to have Cartoon Network’s Rex from Generator Rex here in the Center, as he will surely bring another fun and different experience to kids as they learn about science in a fun and engaging manner.”

For more information on the Nido Fortified Science Discovery Center, visit www.sciencediscovery.ph.

Fans can also log on to CartoonNetwork.com.ph, where they can get an exclusive glimpse into Rex’s world with detailed series descriptions, information on Rex and his machines, as well as show images. Downloadable Generator Rex-themed desktop icons and wallpapers will make computers look cooler than ever, and customizable e-cards and a calendar mean hours of unlimited fun. In the Message Boards section, kids can make new friends and talk about the new show with fans from around the world. There’s even more – fans can watch select episodes of Generator Rex online whenever they want. Finally, they can be part of the E.V.O. smackin’ action with the all-new 3D game Abysus Arena and Nanite Master.

CN Nido Gen Rex (2)

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