Sunday, June 26, 2011

Review: 100% Pure Healthy Skin Foundation

I've got something just a little bit different for you today! On my never ending hunt for foundation that actually matches my skintone, I came across 100% Pure who offer make up coloured by fruit and vegetable pigments. I've got a couple of bits to review but today's is the Healthy Skin Foundation. I also have the Tinted Moisturiser to review soon.


This foundation is available in 5 shades and you get 30ml for £22.00. It also offers an SPF of 20 and contains certified organic ingredients. It's also vegan and cruelty free. Ingredients are listed on the site and on the bottle. It does only have a 6 month shelf life, once opened, as it does not contain any preservatives. There is also an expiry date printed at the base.

I wasn't sure about which colour to go for, but in the end I was sent Creme, which is the palest shade.

The first time I tried this, I pumped out one full pump onto the back of my hand and applied with my Sigma F80 brush. I usually need a pump's worth of liquid foundation. Well, when they say full coverage they mean full coverage!! I was able to completely cover my face with foundation with less than half of what I had pumped onto my hand!


If you'll excuse a re-used photograph! The colour is a very good match, I'm perfectly happy with it. There is a little bit of white flashing back in the photo as the foundation does contain Titanium Dioxide as one of the active ingredients. But in all the types of light I looked in (sunlight, daylight bulb, energy saving light bulbs), the foundation was spot on with the colour.

It did feel a little heavy the first time I applied it but that was simply from applying far too much. After that initial attempt, I work in small amounts and I'm pleased to say that this is a foundation I'm not aware that I'm wearing. I think I've complained enough about the feeling of foundation on my face! It's very easy to smooth over the skin and doesn't take too much in the way of blending either, which is awesome.

I did find that a primer was needed for this. Without primer I started to lose this on my chin at about 4 hours and my forehead at about 6. I am oily in my t-zone so this is a common complaint for me. With something like Benefit's POREfessional or Urban Decay De-Slick, I got a good 8-10 hours wear out of my foundation.

I tend to stay away from full coverage foundation as I've found they can look a little flat. Not so with this foundation! The finish is definitely a satin finish. Not quite into the dewy look but definitely not the flatness I've experienced in the past.

The most interesting effect was how my skin felt after use - it felt moisturised and hydrated. I suspect this is from the main ingredient, the Aloe Juice which is supposed to be quite moisturising.

While this foundation was provided free for review purposes, I can see myself buying this once I've used up the bottle I have.

*Scheduled post*

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